Vivid Preview :: Inertia Presents Access All Areas
May 29th 2013
Photo credit: Daniel Boud
“If you’re an emerging artist, there are more options available for getting your music out into the world than ever before; but with so many paths to take, it can be hard to know what’s right for you.” Stephen Goodhew
What happens when you put a bunch of people from Inertia, FBi, Handsome Tours, triple j Unearthed, Select Music and Borden Management on a panel? The probable answer is mind-blowing musical genius. You are correct. And as part of this year’s Vivid Festival, the panel will be discussing career plans for emerging artists.
The whole thing is taking place at the Museum of Contemporary Art this Sunday 2nd June as part of Vivid Festival’s Vivid Ideas, with one real artist chosen as the focus subject of the night. The discussion with cover advice for emerging managers, agents and artists.
The panel is made up of Inertia Access label rep Mark Dodds, FBi Music Director Stephen Goodhew, Handsome Touring Coordinator Chris Twite, triple j unearthed Music Director Dave Ruby Howe, Select Music agent Rob Giovannoni and Borden Management Artist Manager Jo Gray.
Mark Dodds – Inertia Access:
Inertia Access launched last year to cater to the needs of emerging Australian artists entering the marketplace. Mark Dodds, one of Inertia’s label managers/ A&R dudes came up with the services platform. Dodds told FBi:
“Inertia has always been centered around artist services, so the idea of Inertia Access just evolved organically out of recognition that – over the past decade – artists’ needs have changed dramatically.
These days, putting a CD into stores is often the last thing on the mind of a young band. They want to do things like release singles digitally, press up vinyl or print t-shirts to sell on the road, boost their online presence, and maybe begin generating income with advertisers and sync agencies.
Inertia Access is designed as a one-stop shop to bring those threads together simply and conveniently, without prematurely pushing bands to “sign a deal” or commit themselves into the unforeseeable future.”
Stephen Goodhew – Music Director of FBi Radio
Our very own music director Stephen Goodhew, the ears of FBi, talked a little about what will be discussed on the night:
“If you’re an emerging artist, there are more options available for getting your music out into the world than ever before; but with so many paths to take, it can be hard to know what’s right for you. At Inertia’s Access All Areas, we’ll be developing a plan for an artist/group to grow their presence in the Australian music industry. Whether it’s through touring, management, radio, print, online or label services, we’ll show you how you can get started on your career in the music industry.”
Inertia has just announced Kiama based, indie rock group, The VANNS as the winning artist chosen to be the focus of the Vivid Ideas session. The VANNS have recorded a 7-track demo and plan to return to the studio this year. As well as playing Homebake in 2012, the band have played a sling of shows throughout Sydney/Wollongong. You can even catch them supporting Jinja Safari this Friday at Oxford Art Factory!
WHAT :: Inertia Presents Access All Areas :: Vivid Ideas
WHEN :: Sunday 2nd June, 7-8:30pm
WHERE :: Museum of Contemporary Art, (MCA Forum, Harbourside)
HOW MUCH :: $10 – grab them here