Interview :: Camille Walala, UK designer behind the Lo-Fi revamp

July 7th 2014

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If you’ve wandered down to Taylor Square in the last few weeks, you may have noticed something a little different about the humble little Lo-Fi

No, you didn’t drop acid with your high school geometry teacher and hit the town. Besides, your drug spiked imagination is far less refined and edgy than what’s splashed all over these walls.

The ol’ stomping ground has had a full-scale technicolour revamp, the result of star-crossed collaboration between the UK’s empress of design Camille Walala, and the duo behind cult fashion label Romance Was Born, Anna Plunkett and Luke Sales.

Cue a double injection of pattern pizzaz and zero-monotone-fucks into the small bar, which is now a neon jungle of sorts.

Think wall-to-wall sprawls of bold texture, couches layered with Memphis design prints and a specialty ‘Romance Potion’ served up in kaleidoscopic take-away cups. And the verdict is – it. is. a. VIBE.

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Love life a little dry? No worries. Love Potion to the rescue!

The Flog’s Mina Kitsos picked Camille Walala‘s mastermind, chewing over the French native’s love of maximalist art, being scared shitless and tribal designs…

Mina:: You’ve worked with some huge brands and companies (Ninendo, XOYO nightclub, UK retail haven Darkroom). How did the collaboration with Romance Was Born come about?

Camille:: I was in Australia this summer and a friend of mine introduced my work to RWB. A few weeks after I came back to London, Anna and Luke contacted me and proposed I work with them for their collaboration with Lo-Fi.

Three influences you draw inspiration from are the Memphis Movement, the Ndbele tribe and Vasarely. What do you love about them?

I have been a huge fan of Memphis designs for almost 10 years. I love the boldness, strong colours and the playful element to it. I discovered the Ndbele tribe recently and fell in love with their amazing painting and skills. Again, a really strong use of bold colours and shapes.

Your portfolio is quite extensive. What is your favourite thing you’ve designed to date?

I think my favourite piece is from when I started working in a big scale. I was originally doing prints for fashion, but the owner of the well known Nightclub XOYO asked me to redecorate his massive bar area. He gave me ‘carte blanche’, telling me ‘to go for it’. I was petrified at first – but I did it – And as the result it was amazing to see the crowd being ecstatic at the opening and having so much fun in a space that I created. Best feeling ever!

 

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London’s Walalafied XOYO Nightclub.

How do you usually go about creating an original piece?

I usually do a mood board with imagery that I like, from artwork, shapes, combinations of colours, photography, then I mix them all together in my head, shake it well and hopefully something good comes out of it!

What was the concept behind the Lo-Fi take-over?

This project was really exciting and a challenge too as it was something I’ve never done before: using someone else’s prints to create an other print! The result is a great mix between our two different styles and works really well in a bar environment.

You recently shared a Nicolas Jaar track on your blog. What else are you listening to at the moment?

I am quite obsessed by all the artists from Young Turks’ label at the moment and I was lucky enough to see few of them playing in Sydney in February.

 

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