Interview :: Lonely Kids Club
January 12th 2012
Nick La Rosa
"When everyone purchases clothing from the same stores that stock the same brands which use the same established artists something is… wrong. If that's a one night stand Lonely Kids Club is the boy that stays around for hours afterwards spooning and calls you back the next day."
Lonely Kids Club designer and founder Warwick Levy is a big ol romantic. The Sydney boutique t-shirt label, established in 2010 after a best friend marriage pact, creates tees inspired by everything from Pokemon to meeting girls. With designs fuelled by Levy's wild and wonderful blog, the handrawn, handprinted, fresh white tees of LKC come well intended with a serve of cynicism on the side:
December 27th, 2011
"I was watching pokemon again the other day and it’s a fucking weird show. Brock appears to be some sort of vicious pedophile that hits on anything that moves. The show skirts round the issue that they eat meat but there are only pokemon in their world, and worst of all Ash’s mother is some emotionally stunted bitch that lets her dillusional 10 year old son run around in search of encapsulating small animals into balls with a couple bucks and a change of underwear." – LKC
The Sydney fashion label has joined forces with music blog A Story Never Told to pick and choose four Australian bands, Tales In Space, Cub Scouts, Rockets and Peppercorn to front SHIPWRECKED, a night of sound-fuelled shindiggery at FBi Social on January 14.
Not-so-lonely kid Warwick Levy stayed back from work to chat to FBi days ahead of the gig, about the labour of lovin' and bloggin' that is LKC.
FBi: How did Lonely Kids Club all start, in other words what's the abridged This Is Your Life tale of LKC?
Levy: Lonely Kids Club was initially a pact between two best friends to marry when 45 if both still single. This occurred at around the same time one of the friends decided to drop out of studying construction and realised his interest was in fact in T-shirts. So he began the long journey of launching the label and as a solute to the conditions that made it all happen, I kept the name. I also keep all tees limited to 45 per size, as a tribute to marriage pact.
Your mantra as a designer is self-proclaimed as "making clothing personal again". How have people have lost touch with the clothes on their back?
I think when you produce clothing in such high quantities that at any any one point one thousand people could be wearing the same garment something is wrong. When everyone purchases clothing from the same stores that stock the same brands which use the same established artists something else is wrong. If that's a one night stand Lonely Kids Club is the boy that stays around for hours afterwards spooning and calls you back the next day. We hand print in Sydney, avoid sweatshops and have an inspired story which accompanies each T-shirt. Also we use really comfy fitting tees.