Interview :: Bestia Collective
May 12th 2011
FBi is cooking up a creative storm during the 'All You Can Eat' supporter drive and dishing out tasty morsels of radio goodness. Our friends over at Bestia Collective have brought this animation to the table, so sit down and dig in.
Who is Bestia Collective? How did you get started?
Bestia is small creative collective of mates from Sydney. We've all got our skills that we specialise in – visual design, motion design and a sound design – and as a personal project to see what the three of us were capable of we started by animating a magazine cover Dave had designed for Cyclic Defrost*. From there we were quite happy with what we had done and decided to see how far we can take this.
Bestia is Italian for beast, right? What is so beast-y about you guys?
[We're] a three-eyed beast that is only made possible by its three characteristics – visual, motion and sound.
Why do you like communicating through animation? How does it work with people?
Animation and motion design brings out a level of communication that can't be reached by just one medium. An audio visual experience can have so much more impact than still imagery alone. Our aim is to take great design and then turn that into a great experience with movement and audio.
The animation has a cute vintage feel. What attracted you to the found images and kitsch-y design?
The campaign poster was provided to us by Andrew Creelamn. We took that and expanded into a storyboard to produce the animation and sourced out extra bits and pieces to help tell the story. The 'All You Can Eat' theme has a lot of legs so obtaining old advertising images of beef and buffets came to us quite easily, and is something everyone can relate to.
And talk me through the sound design. Who made that tune, and with what end in mind?
With the sound design for this particular project we tried using sounds that would directly relate to the images. Normally motion graphics movements would commented by audio with the use of synthesized wooshes and doppler effects. This time we used sounds such as knifes, bbq grills, telephone booths etc etc..
The track wasn't composed for the piece but in our opinion really suits tying the old-school kitch aesthetic of the piece to the modern style of the animation. The track is 'Sunny Good Times' by Master Of Ribongia and will be released as part of a compilation on the European label Error-Broadcast in a few months..