From dreamy cascades wrapped in haze to dynamic sucker-punch beats, Gregor McMurray’s music charges into the future of otherworldly pulses and undeniable charisma.

You’re driving home, it’s midnight. You’ve got your headphones in, and a warm jacket zipped to the top. It’s raining, and the raindrops are falling dramatically and frankly quite elegantly down the window. Who are you listening to?

Our Independent Artist of the Week Chonzu’s latest mixtape is a guided tour through a alterterranean sonic landscape. He joined Ify on Up For It to tell us all about it.

“I feel like I’m constantly evolving… as an artist, there’s a lot of different skins you need to shed.”

Hopeless romantic, shoegazer and star-catcher piiico stopped by Up For It to unfurl the nostalgic intimacies that inspire him.

They don’t do count-ins. They don’t do long sets. For our Independent Artist(s) of the Week, being caught off guard is a necessary part of what makes their music exhilarating and commanding. They joined Rhea Thomas and Finn Rees on 704 W High St to tell us all about it.

“I feel like a new kid at school… everybody’s just like ‘do you know where your classes are? Let me show you how to open a locker.’

FBi’s independent artist of the week Sachet have made their sweet return from a 4 year hiatus with a punchy EP. Their lead singer and songwriter Lani Crooks sat down with the Up For It team to discuss what’s been in the works. 

BBIANCA is a rising hyperpop force who produces textural and flirtatious bops for 2000s pop culture worshippers.